Resolve for Privacy Reform in 2022

As we head into the holiday season, privacy legislators are working double-time to pass stringent legislation with a goal of increased transparency and consumer control. Since September’s passing of Bill- 64, the new privacy legislation for la belle province, industry has been placed on high alert and is paying closer attention to all new requirements…

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Rogers With the 首页 Field Advantage

Data month continues at PG电子官方平台注册 and as we prepare for our Report on Data event on November 30th, we have been connecting with some of our valued members to explore topics that range from privacy and brand safety to…

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Developing a Framework for Ethical AI in Advertising

PG电子官方平台注册 has noted an increased interest in the implications of AI in advertising and the ripple effect of the specific GDPR AI regulations that have made their way across the pond influencing the thinking of Canadian policy makers. 在这里……

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Points on Predictive Loyalty

Data month continues at PG电子官方平台注册 and as we prepare for our Report on Data event on November 30th, we have been connecting with some of our valued members to explore topics that range from privacy and brand safety to…

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Non-Fungible Facts on NFTs for Digital Advertising

Non-Fungible Tokens (NFTs) are starting to get a lot of attention in the world of content and not surprisingly, it has cascaded into our digital advertising universe as a potential means to stem fraud and improve transactional verification across the…

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Breaking 新闻 – The Future of 新闻 is Bright

新闻 in Canada and around the world has had an incredible journey in digitization era. From its early adoption of digital channels to produce and distribute relevant content to Canadians, to the challenges presented by citizen journalism, 社交媒体, 和…

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A Spotlight on Effective Creative

A recap of ‘The Art of Effective Digital Advertising’ submitted by PG电子官方平台注册 contributor: Polina Moliboga-Fuchs This afternoon’s focus was on a creative unit. How to place it, where to place it and how to measure its effectiveness. PG电子官方平台注册’s Western…

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Privacy Deniers Beware – The Race to Compliance is On

With the Liberal government retaining power, the PIPEDA makeover is sure to stay at the top of the agenda. 与此同时, Quebec’s new Bill 64 and the ongoing consultations in other provinces to ratchet up privacy laws ensures that privacy professionals and digital…

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