Whether you’re new to sales or just new to digital media sales, this intensive two-day course will help you take your career to the next level. The course focuses on the key areas of understanding you need to have know in order to be a successful and knowledgeable digital media salesperson:

  1. Comprehending the Digital Advertising Ecosystem
  2. Prospecting and Conducting a Client Needs Analysis
  3. 表达能力(书面和口头)
  4. Managing Digital Advertising Campaigns and Analyzing Campaign Performance
  5. Building your Personal Brand/Thought-Leadership

Through a combination of instructor lead analysis of these topics and exercises (准备好参与!), attendees will come away with an elevated knowledge of digital media, the sales process and what soft skills are required to take your career to the next level.


Sales teams at publishing organizations (digital or traditional). Perfect if you’re part of a publisher or network sales team and want to effectively sell online advertising and the benefits of digital.

Also a good prep course for those who are preparing to take the 数字媒体销售证书 exam.


Feb 9 & 10, 2023上午十时至下午五时EnglishVirtual

If you have any questions about participating remotely or if you have a question about the course, 请透过电邮联络我们 courses@composingmoments.com.


  • 课程包括午餐休息时间
  • 课程结束时间可能有所不同
  • 所有课程时间都被列为EST


Day 1 Agenda – The Digital Advertising Ecosystem


      1. 1.1:数字媒体的加拿大足迹
      2. 1.2 .消费者购买漏斗
      3. 1.3:数字化中的传统营销理念
      4. 1.4:支付、赚取和拥有


      1. 2.1 .数字媒体生态系统
      2. 2.2:买方景观
      3. 2.3:出售Side Landscape
      4. 2.4:内容分发
      5. 2.5:纲领性景观
      6. 2.6 .编程式结构


      1. 3.1:搜索引擎营销
      2. 3.2:展示广告
      3. 3.3 .移动广告格式
      4. 3.4 .社交媒体广告形式
      5. 3.5:视频广告格式
      6. 3.6 .原生广告格式
      7. 3.7:音频广告格式
      8. 3.8 .手机应用
      9. 3.9:跨设备使用


      1. 4.1 .定义成功指标
      2. 4.2 .数字活动类型
      3. 4.3:数据来源
      4. 4.4:媒体数学


      1. 5.1:研究工具
      2. 5.2:广告服务如何运作
      3. 5.3 .广告服务技术
      4. 5.4:媒介测量
      5. 5.5 .目标选择
      6. 5.6 .归因信息


      1. 6.1:广告法
      2. 6.2:隐私法
      3. 6.3:反垃圾邮件法
      4. 6.4 .行为广告法
      5. 6.5:可视性
      6. 6.6:视频广告投放标准
      7. 6.7:展示广告标准



      1. 8.1:进行品牌和客户调研
      2. 8.2 .了解自己的价值
      3. 8.3:征求建议书(rfp)
      4. 8.4 .优先考虑目标
      5. 8.5: kpi(关键绩效指标)
      6. 8.6: Discussions you need to have before pitching


      1. 通过一系列的乐趣, interactive group exercises we’ll practice the art of active listening and discussion is role in sales.


      1. 10.1:提案流程
      2. 10.2:数字媒体定价模型
      3. 10.3:创造一个完美的求婚


      1. In this section we will explore practical things you can do to become a more engaging and persuasive presenter.


      1. 12.1:发布时间
      2. 12.2:活动启动清单
      3. 12.3 .节奏和优化
      4. 12.4 .分析活动表现


      1. 13.1 .评估自己的优势
      2. 13.2 .获得思想领袖的地位

Obtaining your 数字媒体销售证书

To learn more about the 数字媒体销售证书 visit the PG电子官方平台注册 US网站. 当您准备好注册时 点击这里 获得独家加拿大PG电子官方平台注册会员优惠


        • 非常的信息. Couldn’t be more pleased with the success of this course & 我所获得的知识. - 2019年10月与会者
        • Thank you for the insightful Digital Media experience! I learned quite a bit, and have my trusty book to review ——凯利·塞莱克 里卡多媒体
        • 谢谢你的精彩课程!  哇,有很多东西要吸收! ——安吉拉·琼斯



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