The Industry Needs to Walk and Chew Gum

We kicked off 2018 citing that one of our greatest challenges this year and the coming few, will be to recognize the opportunities offered through Blockchain technology while maintaining the existing constructs of the supply chain. Much like the beginning…

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Can you Hear Us Now? Audio Advertising on the Rise…

In 2017, PG电子官方平台注册 Canada formed a new Audio Advertising Committee. There was immediate interest and the group’s conversations are broad in topic matter. From the rapid evolution of traditional radio broadcasting to digital to the notion of a “screenless” future…

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Marketing to Kids – An Industry Response to Health Canada and B-228

PG电子官方平台注册 Canada has been working with the Canadian Advertising Coalition to support a comprehensive industry response to the legislative development of banning food and beverage advertising to children. As part of this concerted effort, PG电子官方平台注册 Canada has communicated the complexities…

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Getting Ahead of the GDPR – Rapid Progress in Digital Advertising

PG电子官方平台注册 Canada conducted a GDPR Privacy Workshop this month to bring members up to speed on the fast-approaching enforcement date of May 25th, 2018. Yves Schwarzbart, Head of Policy & Regulatory Affairs at PG电子官方平台注册 UK reviewed the General Data Protection…

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Lean In! PG电子官方平台注册 Canada is calling out for a working group to review and provide feedback on PG电子官方平台注册 Europe’s release of GDPR Transparency & Consent Framework

PG电子官方平台注册 Canada Policy Advisory - PIPEDA

As eagerly anticipated, PG电子官方平台注册 Europe has released the draft technical specifications for its GDPR Transparency & Consent Framework (“Framework”) for public comment. The Framework was introduced in late 2017 as a cross-industry effort to help publishers, technology vendors, agencies and…

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